Legal

ReformerFlow Terms of Service and End User License Agreement

Last updated: May 31, 2026

These Terms of Service and End User License Agreement (the “Terms”) form a legal agreement between you (“you” or “User”) and AppyBee LTD, a private limited company registered in Bulgaria (“ReformerFlow,” “we,” “us,” or “our”), governing your access to and use of the ReformerFlow mobile application and any related services (together, the “App”).

By creating an account, downloading, installing, or using the App, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated here by reference. If you do not agree, do not use the App.

If you are using the App on behalf of a studio, business, or other organization, you represent that you have authority to bind that organization to these Terms, and “you” includes that organization.

1. Who can use the App

You must be at least 16 years old, or the age of digital consent in your country if that age is higher, to use the App. By using the App you represent that you meet this requirement and that the information you provide during registration is accurate and kept up to date.

2. Your account

To use most features you must create an account. You may register with an email address, with Sign in with Google, or with Sign in with Apple.

You are responsible for keeping your login credentials confidential and for all activity that happens under your account. Notify us promptly at info@reformerflow.app if you believe your account has been used without your permission. We are not liable for any loss arising from unauthorized use of your account.

3. What the App does

ReformerFlow is a tool for Pilates reformer instructors and studios. It provides an exercise library, a routine builder, studio and reformer personalization, a guided session player, and related features. We may add, change, or remove features at any time.

The App may operate on a studio model in which a studio owner holds a plan and may invite other users (for example instructors or viewers) into the studio. Access to certain content and features depends on the active studio and the plan associated with it.

4. Subscriptions, free trials, and billing

Some features of the App require a paid subscription. Subscriptions and any free trial are described inside the App at the point of purchase, including the plan name, the billing period, and the price in your local currency.

Purchases are processed by the platform you use, either the Apple App Store or Google Play, under that platform’s terms and using your Apple ID or Google account payment method. We do not collect or store your full payment card details.

4.1 Auto-renewable subscriptions

Unless stated otherwise, subscriptions are auto-renewable. The following applies to auto-renewable subscriptions purchased through the Apple App Store or Google Play:

• Payment is charged to your Apple ID or Google account at confirmation of purchase.
• The subscription automatically renews for the same period at the then current price unless you turn off auto-renew at least 24 hours before the end of the current period.
• Your account is charged for renewal within 24 hours before the end of the current period.
• You can manage your subscription and turn off auto-renew in your account settings on the App Store or Google Play after purchase.

4.2 Free trials

If we offer a free trial, the length and conditions are shown before you start it. If you do not cancel before the trial ends, the trial converts into a paid subscription and you will be charged unless you have turned off auto-renew. Any unused portion of a free trial is forfeited when you purchase a subscription, where the platform requires this.

4.3 Cancellation and refunds

You can cancel an auto-renewable subscription at any time through your App Store or Google Play account settings. Cancellation takes effect at the end of the current billing period, and you keep access until then.

Refunds are handled by Apple or Google according to their policies. We do not process refunds for purchases made through the App Store or Google Play. Please contact the relevant platform for refund requests.

4.4 Price changes

We may change subscription prices. Where required by the platform or by law, we will notify you in advance and give you the chance to cancel before the new price takes effect.

5. Licence to use the App

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to download and use the App for your personal or internal business use. This licence is tied to the platform rules of the store you downloaded the App from.

You may not, and may not allow any third party to:

• copy, modify, adapt, translate, or create derivative works of the App, except as permitted by law;
• reverse engineer, decompile, or disassemble the App, except as permitted by law;
• rent, lease, lend, sell, redistribute, or sublicense the App;
• remove or alter any proprietary notices in the App;
• use the App to build a competing product or service;
• use any automated means to access the App or to scrape or harvest data from it; or
• use the App in any way that breaks any applicable law or these Terms.

6. Your content

The App may let you create content such as custom routines, studio details, and other inputs (“User Content”). You keep ownership of your User Content.

You grant us a worldwide, non-exclusive, royalty free licence to host, store, reproduce, and display your User Content solely to operate, maintain, and improve the App and to provide it back to you and to others you authorize within your studio. You are responsible for your User Content and confirm that you have the rights needed to submit it and that it does not break any law or any third party right.

We may remove User Content that we reasonably believe breaks these Terms or any law.

7. Acceptable use

You agree not to use the App to:

• upload or share content that is unlawful, harmful, infringing, or offensive;
• impersonate any person or misrepresent your affiliation with any person or organization;
• interfere with or disrupt the App, its servers, or its networks;
• attempt to gain unauthorized access to any part of the App or to other users’ accounts; or
• use the App in a way that could damage, disable, or impair it.

8. Health and fitness disclaimer

ReformerFlow provides exercise and fitness information for general use. It is not medical advice and is not a substitute for professional medical care.

Pilates reformer exercises involve physical activity and equipment that carry risk of injury. You should consult a qualified physician or other healthcare professional before starting any exercise program, and stop and seek help if you feel pain, dizziness, or discomfort.

If you are an instructor or studio, you are solely responsible for the safe instruction and supervision of your clients and for confirming that any routine is appropriate for a given client. You use the App and any routine at your own risk. To the maximum extent permitted by law, we are not responsible for any injury, loss, or harm arising from your use of the App or from any exercise performed using it.

9. Intellectual property

The App, including its software, design, text, graphics, and the exercise library we provide, is owned by us or our licensors and is protected by intellectual property laws. Except for the licence in Section 5, these Terms do not grant you any right in our intellectual property.

10. Third party services

The App relies on third party services to function, including cloud hosting and authentication providers, the Apple App Store, and Google Play. Your use of those services may be subject to their own terms and privacy policies. We are not responsible for third party services and do not control them.

11. Disclaimers

To the maximum extent permitted by law, the App is provided “as is” and “as available” without warranties of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the App will be uninterrupted, error free, secure, or free of harmful components, or that any content is accurate or complete.

12. Limitation of liability

To the maximum extent permitted by law, we and our officers, employees, and suppliers will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or related to your use of the App.

To the maximum extent permitted by law, our total liability for all claims relating to the App will not exceed the greater of the amount you paid us for the App in the 12 months before the event giving rise to the claim, or fifty euros (EUR 50).

Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. Nothing in these Terms limits liability that cannot be limited by law.

13. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, losses, and expenses, including reasonable legal fees, arising from your User Content, your use of the App, or your breach of these Terms or of any law or third party right.

14. Termination

You may stop using the App at any time and may delete your account through the App or by contacting us. We may suspend or terminate your access if you breach these Terms or if we are required to by law. On termination, the licence in Section 5 ends and you must stop using the App. Sections that by their nature should survive termination will survive.

15. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will give reasonable notice, for example inside the App or by email. Your continued use of the App after the changes take effect means you accept the updated Terms. If you do not agree, you must stop using the App.

16. Governing law and disputes

These Terms are governed by the laws of Bulgaria, without regard to its conflict of laws rules. The courts of Varna will have exclusive jurisdiction over any dispute, unless mandatory consumer protection law in your country of residence gives you the right to bring proceedings in your local courts.

17. Apple App Store additional terms

These terms apply if you download the App from the Apple App Store. You acknowledge and agree that:

1. The agreement is between you and us. These Terms are between you and us only, and not with Apple. Apple is not responsible for the App or its content.
2. Scope of licence. The licence granted to you for the App is a non-transferable licence to use the App on any Apple branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions.
3. Maintenance and support. We, not Apple, are solely responsible for providing any maintenance and support for the App. Apple has no obligation to furnish any maintenance or support services.
4. Warranty. We are solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price of the App, if any, to you. To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.
5. Product claims. We, not Apple, are responsible for addressing any claims by you or any third party relating to the App or your use of it, including product liability claims, any claim that the App fails to conform to any legal or regulatory requirement, and claims under consumer protection, privacy, or similar legislation.
6. Intellectual property rights. In the event of any third party claim that the App or your use of it infringes that third party’s intellectual property rights, we, not Apple, are solely responsible for the investigation, defense, settlement, and discharge of that claim.
7. Legal compliance. You represent and warrant that you are not located in a country that is subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
8. Developer name and address. Questions, complaints, or claims about the App should be directed to AppyBee LTD, Sofroniy Vrachanski 8, fl. 2, 9000 Varna, Bulgaria, info@reformerflow.app.
9. Third party terms. You must comply with any applicable third party terms when using the App.
10. Third party beneficiary. Apple and Apple’s subsidiaries are third party beneficiaries of these Terms, and upon your acceptance, Apple has the right, and is deemed to have accepted the right, to enforce these Terms against you as a third party beneficiary.

18. Google Play additional terms

These terms apply if you download the App from Google Play. Your use of the App is also subject to the Google Play Terms of Service. Purchases and subscriptions made through Google Play are processed by Google and are subject to the Google Play payment and refund policies. Google is not a party to these Terms and is not responsible for the App.

19. Contact us

If you have any questions about these Terms, contact us at:

AppyBee LTD
Sofroniy Vrachanski 8, fl. 2, 9000 Varna, Bulgaria
info@reformerflow.app

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